Collier's New Encyclopedia

A complete general encyclopedia of 1921 — the world as it was understood just after the Great War, from Aachen to Zwingli, across twelve volumes and six thousand pages.

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Marketing

COOPERATIVE. The movement for cooperative marketing made progress during 1923. One plan was formulated by Bernard M. Baruch, which involved the purchase by farmers by subscription of an interest in one of the large grain marketing concerns of the country. The remaining ownership of the company would be acquired later by subscription or by the application of the profits to paying off the present owners. Cooperative farming was also advocated at a conference of the governors of seven mid-western States held in June, 1923.

MARS. The existence of organic life on Mars was again a topic for discussion in 1923. P. M. Rives, the British astronomer who has studied the planet for ten years through a powerful microscope from a height of 8,000 feet from Teneriffe, one of the Canary Islands, declares that "Mars appears far from a dead world." He is not prepared, how ever, to assert beyond doubt that it is peopled by intelligent beings.

MEASLES. Dr. Charles Nicholle, director of the Pasteur Institute of Tunis, discovered in 1923 an improved method of immunization against measles. The treatment is the result of experiments covering fifteen years. The treatment is the injection of serum from convalescent measle patients and of a second injection of blood from a person in whom the disease is acute. These injections are repeated at monthly intervals.

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