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Scott (WALTER DILL an American)

WALTER DILL, an American educator, born at Cooksville, Ill., in 1869. He graduated from the Illinois State Normal University in 1891, from Northwestern University in 1895, and took post-graduate studies at the University of Leipzig. From 1901 to 1908 he was associate professor of psychology and education and direction of the psychological laboratory at Northwestern University, and from 1908 was professor of psychology at the same institution. In 1916-17 he was director of the Bureau of Salesmanship Research at the Carnegie Institute of Technology. During the World War he devised and installed a personnel system in the United States Army, for which he received the Distinguished Service Medal. He was the author of "The Theory of Advertising" (1903); "The Psychology of Advertising" (1908) and "Increasing Human Ef- 1908); and "Increasing Human Efficiency" (1911).